Privacy Policy

This Privacy Policy describes how Pure Astro Gems ("we", "us", or "our") collects, uses, and shares information about you when you visit our website at pureastrogems.com, make a purchase, or interact with us in any other way.

By using our website or services, you agree to the collection and use of information as described in this policy. If you do not agree, please discontinue use of our website.

Pure Astro Gems is operated by Pure Astro Gems, registered in India, with its principal place of business at New Delhi, Delhi – 110001.

We collect the following categories of personal data:

1. Information you provide to us

• Full name
• Email address
• Phone number (mobile)
• Delivery and billing address (line 1, line 2, city, state, PIN code)
• Order notes or special instructions
• Communications with us (email, WhatsApp, support tickets)

2. Payment information

We do not store your full card number, CVV, or net-banking credentials on our servers. All payment transactions are processed securely by Razorpay (PCI-DSS Level 1 compliant). We only store a Razorpay order ID and payment ID for reconciliation and refund purposes.

3. Automatically collected data

• IP address and approximate location (city/country level)
• Browser type and version
• Device type and operating system
• Pages visited, time spent, referral URLs
• Actions taken on the website (add to cart, checkout, purchase)
• Cookies and similar tracking technologies (see Cookies section)

We use the information we collect to:

• Process and fulfil your orders, including payment and shipping
• Send order confirmation, shipping notifications, and delivery updates
• Respond to customer service requests, returns, and refunds
• Send transactional SMS/email notifications about your order
• Send promotional communications (only with your consent — you can opt out at any time via the unsubscribe link in emails)
• Improve our website, product range, and user experience
• Prevent fraud, detect security threats, and protect our platform
• Comply with legal obligations under Indian law
• Analyse website performance and run advertising campaigns

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We share your data only with trusted third-party service providers who assist in running our business, and only to the extent necessary:

We may also disclose your data when required by law, court order, or government authority, or to protect the rights, property, or safety of Pure Astro Gems, our customers, or others.

All payment data is handled by Razorpay Software Private Limited, a PCI-DSS Level 1 compliant payment gateway. When you enter your payment details on our checkout page, the data is transmitted directly to Razorpay over an encrypted (TLS/HTTPS) connection.

Pure Astro Gems does not have access to your full card number, CVV, or net-banking login credentials at any point. We only receive a payment confirmation and a unique transaction ID from Razorpay.

All pages on our website are served over HTTPS with SSL/TLS encryption. We apply HSTS (HTTP Strict Transport Security) to prevent downgrade attacks.

We use cookies and similar technologies (pixels, local storage) to enhance your experience on our website. These include:

• Essential cookies: Required for the website to function (shopping cart state, session management)
• Analytics cookies: Google Analytics (GA4) to understand how visitors use our site (anonymised data)
• Marketing cookies: Meta Pixel for advertising and retargeting on Facebook and Instagram
• Preference cookies: To remember your language, location, and personalisation preferences

You can control or disable non-essential cookies through your browser settings. Note that disabling cookies may affect website functionality (e.g., your cart may not persist).

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy:

• Order data: 7 years (as required under GST and accounting regulations in India)
• Account data: Until you request deletion or close your account
• Marketing data: Until you unsubscribe or opt out
• Website analytics: Up to 26 months (Google Analytics default)

Under the Digital Personal Data Protection Act, 2023 (DPDPA) and applicable Indian law, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data (subject to legal retention obligations)
• Objection: Object to processing your data for marketing purposes
• Portability: Receive your data in a structured, commonly used format

To exercise any of these rights, email us at privacy@pureastrogems.in. We will respond within 30 days.

Our website and services are not directed to children under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately at privacy@pureastrogems.in.

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email.

Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.

For any privacy-related questions, requests, or complaints, please contact our Data Protection Officer:

You can also visit our Contact Us page.